• Research
  • UX Design
  • UI Design

Transavia/Peter Pan Vakantieclub

How do you make a charity's website accessible to both sick children and their parents?

The Peter Pan Vakantieclub is a charity founded by Transavians (Transavia employees). They travel 4 to 5 times a year with chronically ill children. During these trips the children are able to meet peers who go through the same struggles as themselves. During my 10 weeks internship I was asked to redesign and structure the website.

The problem

A problem for the Peter Pan Holiday Club is that it consists only of volunteers. Among the active volunteers, there are no experts in UX and UI Design. Besides the fact that no experts are present, there is no budget for developing the website, because they depend on donations. The website was therefore built by a sponsor who did this voluntarily.

Research

At the beginning of my internship I started by analyzing the website and its shortcomings. Soon I found that the User Experience was often dead-end and extremely complicated to use.
To improve the User Experience, I started by researching the target group that makes use of the website. I interviewed several children that have traveled with the Peter Pan Vakantieclub.

Insights into the target audience

The research has shown that the young people mainly visit the website to find out what the Peter Pan Holiday Club is and does, to get an impression of trips and to view photos of the trips. 

However, my analysis showed that looking back on previous trips was not user-friendly. The “News” page was organized in chronological order, and “travels” and “news” were mixed up.

From my research based on Google Analytics data, I found that the majority of users navigated to “About Peter Pan” first. But the bounce rate was also the highest on this page. After further investigation, it turned out that the information on the “About Us” page was incomplete and therefore probably the reason users dropped out.

Design Challenge

How do you make a charity's website accessible to both sick children and their parents?

Main adjustments

Restructure travel

As mentioned before, the page where travels could be viewed was not very useful for users. The chronological order returns, but by year. This way, children who have been with them before can easily find the trip they went on.

Main adjustments

About us

The “About Us” page turned out to be one of the most important pages in the Google Analytics analysis. However, it only consisted of a few lines about the Peter Pan Vakantieclub. This page has been adapted to an “About us” page that provides complete information and gives a clear impression of atmosphere and impact to readers. Exactly what the majority of users visit the website for.

The final result

The full elaboration of the website was only realized a long time after my internship due to the dependence on sponsors. It is not completely executed as designed, but it does provide you with a clear picture of the end product.
Peter Pan Vakantieclub

Get in touch

06 27 82 35 06

Available for contact everyday

Address Gravinnesteeg 10B, Haarlem

E-mail juliushonee@outlook.com