• UX Design
  • UI Design

Tramedico

How to communicate the innovation of a pharmaceutical company through their website?​

Tramedico is a pharmaceutical company that introduces and distributes medicines. The old website did not communicate the innovative vision of the company. And more importantly, how can we create a better user experience for visitors and let them experience the innovation throughout the website?

The problem

Medical brands often brand themselves in a formal and boring way. Tramedico differs from this because they see themselves as not boring but innovative. I did this project during my internship at The Pack, which came in through one of their partners. They noted that strategic and technical improvements were possible. I've been working on this.

Stakeholders

This website focuses on two stakeholders: drug suppliers and consumers. The website had to inform and persuade consumers to convert. But also contribute to the creation of new collaborations with future partners of Tramedico.

Design Challenge

“How can we help an innovative pharmaceutical company create a website that informs and persuades both consumers and suppliers to convert/collaborate?”

Key elements

Abstract 3D elements

As mentioned before, we had to work on innovative branding. To do this we used abstract 3D elements: Blob. By returning this abstract 3D element in various colors, we have added more depth to the website. In addition, we used tangible 3D elements such as a magnifying glass and a mailbox.

Key elements

Colours in action

We have categorized the different pages and topics within the website using. colors. Each color represents a part of the website. This is reflected on every page and in the navigation. As a result, the user always knows where he/she is within the website. These colors not only move per pages but in some cases also per section, when turning your phone or moving your mouse. By doing so we have created an interactive experience.

Awards

The Tramedico website eventually won four CSS Design Awards:

• Best User Experience Design
• Best User Interface Design
• Best Innovation
• Special Kudo’s

CSS Design Awards

The final product

The final product is slightly different from the version I designed. The partner who performed the technical work has animated and developed the “Blob” itself using CSS. Are you curious about the end result?
Tramedico.nl

Get in touch

06 27 82 35 06

Available for contact everyday

Address Gravinnesteeg 10B, Haarlem

E-mail juliushonee@outlook.com